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Lee Jun Yue

"I like drinking lemonades in my real life."

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Major Project ID Title –
Subway (F&B Restaurant)

‘Subway’ is an American privately held restaurant franchise that primarily sells submarine sandwiches (subs) and salads; as well as one of the fastest-growing franchises in the world.

 

It is the largest single-brand restaurant chain, and the largest restaurant operator, in the world. The concept of the design is the ‘fresh bread’ which symbolizes hunger, cravings, satisfaction and hard work.

Besides that, it means that you are living a comfortable life, depicting that you are sharing a cordial relation with your family and friends as well as continuing with this nature and life will be good always. Lastly, it also represents good times.

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ID Context 2 Title –
Adidas (Sports Shop)

Adidas is a German retail sportswear shop that designs and mass produce shoes, clothings and accessories. It is also a global corporation which was created and in addition to company headquarters in Herzogenaurach, Germany in 1924.

 

Besides that, it is additionally the largest sportswear corporation in Europe. The concept of the design is ‘speed’ which describes as the rate at which someone or something moves or operates or is able to move or operate.

Furthermore, stride expresses in detail on how far each meander carries them and how rapidly they can accomplish it which are being determined by running speed. 

Not only stride which develops speed, but also speed training that puts their muscles through a fuller scale of movement by having flexibility advancement which results in better balance, acquiring energy boost, feeling more alert and finally excessive build-up of heart rate.

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